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On-Page SEO Guide: 8 On-Page SEO Techniques To Implement In 2020 - eGoodMedia

Optimizing the slug with a relevant and target keyword can surely help search engines as well as your user/visitor to determine what your web page is about and what they can find in it. Try to make your slug as meaningful as possible and avoid adding unnecessary numbers and letters in your URL. And don’t include underscores in your slug instead separate the word by a dash.

Many SEO experts recommend not changing the slug of the URL as it displays a 404 error message. One of the common mistakes done by most of the websites is they change the slug after updating the content which creates a broken link. If you or your user have shared your content link then whoever opens the link will fail to access the page as it will display a 404 error message.

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